Users of Twitter Blue can now upload hour-long videos.

Twitter Blue subscribers now enjoy more benefits, such as prioritized replies and the opportunity to publish lengthier videos up to 60 minutes in duration. Twitter unveiled on Friday the long-awaited feature that its CEO, Elon Musk, had promised to introduce to the platform. Elon Musk has long stated that since taking over Twitter, the firm is aiming to make the site more accessible to video creators.

Before this change, Twitter Blue subscribers could upload 10-minute-long movies with a file size limit of 512MB to the site. Unfortunately, if you upload from iOS or Android, this limit still applies.

The microblogging platform stated that it will investigate adjusting the video’s quality for distribution. “We strive to maintain the highest possible video quality for all videos uploaded to our platform,” said the company’s support page.

“However, we may modify or adapt your original video for distribution, syndication, publication, or broadcast by us and our partners and/or make changes in order to adapt it to different media, including modifying the resolution and bitrate of the original video while streaming based on the speed and stability of the viewer’s internet connection,” it added.

Furthermore, the business stated that there will be no restriction to the number of movies that customers can submit, even if they are all the maximum length. The new Twitter Blue service, which was just relaunched, costs $8 per month for web users and $11 per month for iPhone users who purchase it through Apple’s App Store.

Twitter Blue includes a number of features designed to improve user experience on Twitter, the most contentious of which is the blue checkmark, which was previously given free of charge to verified accounts belonging to public figures such as journalists, celebrities, politicians, athletes, businesses, and government agencies.

Additionally, Twitter Blue members now enjoy “priority in responses, mentions, and search.” The official Twitter Blue account confirmed the plan. Twitter previously stated that prioritizing postings from Twitter Blue subscribers would help limit the exposure of fraud, spam, and bots. Some users, however, have objected to the concept, claiming that the prioritized responses will actually degrade the experience for non-paying users.

In addition to the new benefits for Twitter Blue subscribers, Musk plans to expand Twitter’s features to help it compete with existing creator-oriented platforms like YouTube, TikTok, and Instagram. This would include paying influencers to upload videos, with Musk stating that he could match or even outperform YouTube’s 55 percent cut.

The increased emphasis on video is part of Musk’s intentions to transform Twitter into a more entertaining site where users come to watch videos rather than debate politics, sports, the weather, and other common topics.

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