Videos using licensed music can now be used by Facebook content producers to monetize their work. The parent company of the social media behemoth, Meta, made the announcement in a post today, stating that the function is the first of its type in the music industry.
“Music Revenue Sharing” on Facebook will allow creators to use licensed music from top artists around the world. “This gives both creators and music rights holders a new way to earn money from videos on Facebook,” Meta said in the statement.
“Music Revenue Sharing is powered by Rights Manager, a video, audio and image-matching tool we developed to help content owners protect their rights and manage their content at scale. In addition, this feature is made possible through our partnerships across the music industry; it’s the first of its kind at this scale, benefiting creators, our partners, music rights holders and fans,” Meta added.
In order to access Music Revenue Sharing, creators must be qualified for in-stream advertising in their works and adhere to the company’s monetization eligibility requirements, according to Meta. The video must also have a visual component in addition to a minimum run time of 60 seconds. The firm insisted that the licensed music itself couldn’t serve as the video’s main focus.
The Mark Zuckerberg-owned company announced that “video creators will get 20% revenue share on qualified videos, with a separate part going to music rights holders and to Meta.”
Creators have long struggled with music rights issues because there are severe restrictions on the types of audio clips they can use without having their work demonetized or removed entirely. As a result, this new procedure will be a welcome addition. However, it will be fascinating to observe how music rights holders feel about the possibility of having their music associated with more contentious issues.
In that regard, according to Meta, not every song will be made available, only those that have been specifically approved and are contained in Facebook’s Licensed Music library. However, all uploads in the program will need to comply with Facebook’s monetization policies, including its Community Standards and music guidelines elements.