Homegrown brand boAt unveiled some of its new audio products and next-gen audio technology. Together with leading worldwide tech businesses, “boAt Labs” has co-engineered next-generation audio devices, such as TWS, Neckbands, and Headphones, that guarantee a world-class immersive and premium audio experience.
In partnership with CEVA, the boAt Nirvana Eutopia headphones have been unveiled. The company’s first headset to support spatial audio and include head-tracking technology, powered by VisiSonics.
Additionally, it supports CEVA MotionEngine, which creates a 3D virtual world with a sense of depth and direction.
Additionally, boAt displayed the Rockerz 330 and 333 ANC neckbands, which were introduced last year and feature HD-quality audio and a brand-new Crystal Bionic Sound by Dirac Opteo.
The upcoming Rockerz Apex, Nirvana Nebula, and Airdopes Synth with Dirac Virtuo have all been teased by both boAT and Dirac. There is also a neckband that uses Dolby technology.
The boAt Nirvana 525 ANC neckband with audio-tuning by Mimi, a first for India, was also on display at CES 2023. By conducting a hearing test using the boAt Hearables app, users of the neckband will be able to generate personalised EQ settings.
boAt is a company with a strong vision, aggressive goals, and an incredibly capable team focussed on creating cutting-edge hearable and wearable products. boAt Labs is a testament to our commitment to developing truly innovative technologies in India for the world which accentuates user experience.
We are closely working with global technology companies like Dolby, Dirac, Mimi, CEVA and more which offer innovative technologies that will help facilitate and accelerate our engineering efforts with a specific focus on elevating user experience.
It is a moment of pride that products designed and engineered in India are now showcased on a world stage like CES.Sameer Mehta
boAt is an Indian brand that has grown tremendously in the past few years expanding its line of products from wired earphones to affordable ANC headphones. boAt also has soundbars, portable speakers and smartwatches in its portfolio.