More Indians are buying Tablets : Tablet shipment grew 28% YOY in 2021
Indians need tablets
Tablets market have been declining for some time. Mainly due to phones having bigger and bigger screen. Plus, tablets are not a good option if a person is moving frequently between home, work, or school.
But all this changed with COVID-19, which changed the ways of working and learning.
Work from home and Online classes. What do these things need – a bigger screen device? Laptop and tablet fit that criteria. Laptop being a bit expensive for average user. Tablets took the center stage.
More and more people preferred tablets for their video communication, online classed and general entertainment.
Android Tablets have the top slot here – which is again no surprise given they are available at low price point. Lenovo claims the top spot with 42% market share. Thanks to availability of Lenovo tablets at every price point.
Then we have Samsung at second place and Apple at third place with 25% and 16% market shares respectively.
Tablet space is getting a bit of spark after so much time. With more mobile brands entering the tablet space. Realme managed to capture a 4% share soon after entering this segment. Nokia also launched their T20 tablet around ₹15,000. Xiaomi will be soon is about to re-enter the segment by launching its first tablet in the INR 20,000-INR 30,000 price range.