ASUS announced its 2025 consumer laptops – Zenbook, Vivobook lineup at CES 2025. There is a clear focus on bringing AI capabilities to every price point through the Copilot+ PC initiative. From the premium Zenbook series to the more accessible Vivobook range – the laptops are powered by the latest processors from Qualcomm, AMD, and Intel.
ASUS also introduced the innovative Marshmallow Keyboard with a dedicated Copilot key and a new fragrance mouse.
Lets take a complete look at the full lineup with specs
Quick Summary of 2025 Asus Zenbook and Vivobook lineup:
The new models include the ultraportable Zenbook A14, the affordable Vivobook 14 and 16, and refreshed versions of existing Zenbook and Vivobook models, all powered by the latest AI-enabled processors from Qualcomm, AMD, and Intel.
- ASUS Zenbook A14 (UX3407): World’s lightest Copilot+ PC, powered by Snapdragon X Elite or X, featuring a Ceraluminum chassis and up to 32-hour battery life.
- ASUS Vivobook 14/16 (X1407QA / X1607QA): Affordable Copilot+ PCs with Snapdragon X processors, up to 16GB RAM, 1TB SSD, and FHD IPS displays.
- ASUS Vivobook S14/S16 (S3407QA/S3607QA): Stylish Copilot+ PCs with Snapdragon X processors, up to 24 hours of battery life, and FHD OLED or 2.5K IPS displays.
- Refreshed ASUS Zenbook and Vivobook Models: Now featuring AMD Ryzen AI 300 Series or Intel Core Ultra (Series 2) processors with enhanced AI capabilities. Includes Zenbook S16 (UM5606KA), Zenbook 14 (UM3406KA), Vivobook S14/S16 (M5406KA / M5606KA), Vivobook 14/16 (M1407KA / M1607KA), Zenbook DUO (UX8406CA), Zenbook S16 (UX5606SA), Zenbook 14 (UX3405CA), Vivobook S16 (S5606CA), Vivobook 14/16 (X1407CA / X1607CA).
- ASUS Zenbook DUO (UX8406CA): The revolutionary dual-screen Zenbook DUO, with its twin 14-inch 16:10 3K 120Hz OLED HDR NanoEdge touchscreens.
- ASUS Marshmallow Keyboard (KW100): Stylish keyboard with a dedicated Copilot key, adjustable kickstands, and multi-device compatibility.
- ASUS Fragrance Mouse
Full Laptop list based on the processor
- Snapdragon X Series
- Zenbook A14 (UX3407)
- Vivobook S14/S16 (S3407QA/S3607QA)
- Vivobook 14/16 (X1407QA/X1607QA)
- AMD Ryzen AI 300 Series
- Zenbook S16 (UM5606KA)
- Zenbook 14 (UM3406KA)
- Vivobook S14/S16 (M5406KA/M5606KA)
- Vivobook 14/16 (M1407KA/M1607KA)
- Intel Core Ultra Series 2
- Zenbook DUO (UX8406CA)
- Zenbook S16 (UX5606SA)
- Zenbook 14 (UX3405CA)
- Vivobook S16 (S5606CA)
- Vivobook 14/16 (X1407CA/X1607CA)
The 2025 Asus Zenbook Series
The 2025 Zenbook lineup represents ASUS’s vision of premium computing, though the sheer number of variants might be confusing for some of you. But one thing remains for sure, the build quality remains impressive across the board, though there are some interesting trade-offs depending on which processor (Intel/AMD/Snapdragon)platform you choose.
ASUS Zenbook A14: The World’s Lightest Copilot+ PC
The Zenbook A14 is a standout device, claiming the title of the world’s lightest Copilot+ PC at just under a kilogram. It’s powered by either the Snapdragon X Elite or X processor, both of which offer advanced on-device AI capabilities. The Zenbook A14 showcases the potential of Qualcomm’s Snapdragon X Elite platform, promising up to 32 hours of battery life – an impressive figure even if the realworld usage offers slightly less hours. The A14 also has a full array of I/O ports.
The laptop’s Ceraluminum chassis, 30% lighter than traditional aluminum, represents ASUS’s innovative approach to materials science. But the real story here is how the Snapdragon platform enables features like Snapdragon Seamless™ technology, which allows seamless integration with your phone – including using it as a webcam or managing notifications directly from the laptop. The feature which is common in Apple Macbooks.
Specifications of Zenbook A14
- Processor: Snapdragon X Elite or Snapdragon X
- AI: Advanced on-device AI capabilities
- Weight: Under 1kg
- Battery Life: Up to 32 hours
- Chassis: Ceraluminum (entire chassis, including lid, keyboard area, and base)
- Starting at $899
- Other: Tone-on-tone minimalist design, nature-inspired colors and materials
The use of Ceraluminum for the entire chassis is a first for ASUS laptops and contributes to the A14’s reduced weight. Ceraluminum is described as being 30% lighter than anodized aluminum while also being anti-wear, scratch-resistant, and smudge-free.
Zenbook S16: Two Paths to Premium
ASUS offers the Zenbook S16 in two distinct flavors, each leveraging different platform strengths. The AMD Ryzen AI 7 350 variant (UM5606KA) brings 50 TOPS of AI performance through its XDNA™ 2 NPU architecture, while the Intel Core Ultra 9 model (UX5606SA) pairs its NPU with integrated Arc graphics for creative workloads. Both share a premium 1.1cm-thin design with 3K 120Hz OLED displays, though they differ in their approach to performance and efficiency.
Specifications of Zenbook S16
- Zenbook S16 (UM5606KA) – AMD version
- AMD Ryzen AI 7 350 with XDNA™ 2 NPU and integrated Radeon graphics
- Zenbook S16 (UX5606SA) – Intel version
- Intel Core Ultra 9 with Intel NPU and integrated Arc graphics
- 1.1cm thin, all-metal body, Ceraluminum lid,
- 16-inch 3K 120Hz ASUS Lumina OLED display
- a six-speaker audio system
The standout feature across all variants is the 3K ASUS Lumina OLED display, which offers notably better color accuracy and brightness than previous generations. The Intel variant adds a six-speaker system (not clear whether AMD version also has same speaker), while the AMD model emphasizes its ambient cooling system for sustained performance.
Zenbook 14: Mainstream Premium
The 14-inch Zenbook lineup similarly offers choice through platform diversity. The AMD Ryzen AI 7 350 variant (UM3406KA) emphasizes AI performance with its 50 TOPS NPU, while the Intel Core Ultra 9 model (UX3405CA) adds Arc graphics for creative professionals. Both feature 14-inch 3K 120Hz 16:10 OLED NanoEdge display. Though the Intel variant adds touch capability and super-linear speakers.
Key Specifications of Zenbook 14
- Zenbook 14 (UM3406KA)) – AMD version
- AMD Ryzen AI 7 350 with XDNA™ 2 NPU and integrated Radeon graphics
- Zenbook 14 (UX3405CA) – Intel version
- Intel Core Ultra 9 with Intel NPU and integrated Arc graphics
- Ceraluminum lid,
- Display: 14-inch 3K 120Hz 16:10 OLED NanoEdge display (Touch option in Intel varient)
Zenbook DUO: Double Vision
Standing apart is the unique Zenbook DUO, leveraging Intel’s Core Ultra 9 (series 2) processor to power its unique dual 14-inch 3K 120Hz OLED setup. At 14.6mm thin and 1.35kg, it’s remarkably portable for a dual-screen device, with the Intel NPU enabling AI-enhanced multitasking across both displays.
Key Specifications of Zenbook Duo
- Processor: Up to Intel Core Ultra 9 (Series 2)
- Display: Dual 14-inch 16:10 3K 120Hz OLED HDR NanoEdge touchscreens
- Thickness: 14.6mm
- Weight: 1.35kg (without keyboard)
- Battery: 75Wh
- AI Performance: 48 TOPS NPU
- Multiple usage modes (Dual Screen, Desktop, Laptop, Screen Sharing)
The Zenbook DUO remains a unique offering in the laptop market. Its dual-screen design provides some interesting multitasking capabilities, and the updated model, now powered by an Intel Core Ultra 9 processor (Series 2), offers even better performance.
Asus Vivobook 2025 series
Then we have the more affordable Asus Vivobook series. The 2025 Asus Vivobook series offers – all three varients – Intel, AMD and Snapdragon.
Vivobook S14/S16: Premium Features, Mainstream Price
The Vivobook S series demonstrates how different platforms can target similar user experiences at mainstream price points. All models share a slim 1.39-1.59cm profile and bring premium OLED displays to mid-range price points.
Key Specifications of Vivobook S14/S16
- Vivobook S14/S16 (S3407QA/S3607QA) – Snapdragon version
- Snapdragon X
- up to 24 hours of battery
- 1.59cm thin and 1.39kg
- Display: vibrant FHD OLED or 2.5K IPS display
- starting at US$799
- Vivobook S14/S16 (M5406KA/M5606KA) – AMD version
- AMD’s Ryzen AI 7 350
- 1.39cm thin and 1.3kg
- Display: 3.2K ASUS Lumina OLED display
The Snapdragon X models (S3407QA/S3607QA) emphasize battery life with up to 24 hours of use, while AMD’s Ryzen AI 7 350 variants (M5406KA/M5606KA) focus on AI performance with their 50 TOPS NPU.
Particularly interesting is how the Snapdragon variants integrate features like StoryCube for AI-powered file organization and Live Captions supporting translation from 40+ languages to English, showing how platform-specific capabilities can enhance everyday usability.
ASUS Vivobook 14/16: AI for Everyone
The standard Vivobook lineup makes AI accessible across three platforms, each with its own strengths. The Snapdragon X models (X1407QA/X1607QA) boast a 44% performance improvement over previous generations and start at an impressive $699. AMD’s offerings (M1407KA/M1607KA) bring their 50 TOPS NPU to entry-level price points, while Intel’s Core Ultra 5 variants (X1407CA/X1607CA) add Arc graphics capabilities to the mix.
Key Specifications of Vivobook 14/16
- Vivobook 14/16 (X1407QA/X1607QA) – Snapdragon version
- Snapdragon X
- Vivobook 14/16 (M1407KA/M1607KA) – AMD version
- AMD’s Ryzen AI 7 350
- Vivobook 14/16 (X1407CA/X1607CA) – Intel version
- Intel’s Core Ultra 5
- up to 16GB of memory, 1TB of SSD storage
- Display FHD IPS displays
- military-grade MIL-STD-810H durability,
- Color options – Cool Silver, Quiet Blue, or Platinum Goldiii.
- Starting at US$699
The Vivobook 14 and 16 are designed to bring the power of Copilot+ PCs to a wider audience, with a starting price of US$699. These laptops are powered by Snapdragon X processors and feature up to 16GB of RAM, 1TB of SSD storage, and FHD IPS displays.
Each variant maintains core features like FHD IPS displays and Dolby Atmos sound, with platform-specific enhancements like Snapdragon’s ecosystem integration or AMD’s optimization for creative workloads.
The Vivobook 14 and 16 also feature Snapdragon Seamless technology and Microsoft Phone Link for cross-device integration. Security is a focus, with features like the AI camera, Microsoft Pluton security processor, and Windows Hello.
ASUS Marshmallow Keyboard and ASUS Fragrance Mouse
To complement its new Copilot+ PCs, ASUS has introduced the Marshmallow Keyboard (KW100). This stylish keyboard features a dedicated Copilot key for instant access to the AI assistant. It also has optimized scissor keys, adjustable kickstands, and seamless compatibility across Windows, ChromeOS, macOS, iOS, and iPadOS.
Specs:
- Copilot Key: Dedicated key for instant access
- Keys: Optimized scissor keys
- Kickstands: Adjustable
- Compatibility: Windows, ChromeOS, macOS, iOS, iPadOS
- Color Schemes: Four vibrant color schemes
The Marshmallow Keyboard is a nice addition to the ASUS ecosystem, offering a convenient way to interact with Copilot and other AI features.
ASUS Fragrance Mouse
Complementing the Marshmallow Keyboard, ASUS also introduced the Fragrance Mouse. While detailed specifications weren’t provided in the announcement, this unique accessory appears to be part of ASUS’s push toward more lifestyle-oriented peripherals that complement their laptop lineup.
The 2025 Asus Vivobook and Zenbook series – AI takes the lead
ASUS’s 2025 Vivobook and Zenbook lineup represents a significant bet on AI computing becoming mainstream with most of the focus on being AI first with expanded Copilot+ PC.
The Zenbook A14’s sub-$900 starting price particularly stands out, challenging Apple’s MacBook Air while offering unique AI capabilities. This also marks a significant step for Windows on Arm, and it will be interesting to see how these devices perform in realworld compared to Macbook Air and their x86 counterparts. Overall, this signals growing confidence in Windows on ARM.
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